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OrgChartCity blog — ABM

4 Ways to Build High Performing Account Based Marketing (ABM) Programs

David Bowman ABM Account Based Marketing Fortune 500 Org Charts

Whether you're just getting out of the gate with Account Based Marketing initiatives or you've been executing successful programs for years, columnist Peter Isaacson outlines 4 focus areas for your ABM programs. 1) Sales And Marketing Alignment - Alignment across your sales and marketing teams is the first critical step to successful ABM. ABM helps get the teams on the same page by focusing them on the same set of accounts. 2) Target Accounts - There are several ways to select target accounts. When it comes to the type of accounts on which to focus, the most common way is to simply...

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